Architecture NeuroLAB
OVERVIEW
Roca NeuroLAB is the first neuroscience laboratory applied to architecture in Brazil, it was designed to give life to a scientific experiment that, with the concepts of neuroarchitecture, creates sensory experiences for its visitors.
The interactive experience brings together high-tech gadgets that measure participants' physiological responses, such as heartbeats and micro changes in the conductivity of the skin of the hands through sweat - collecting data that allow us to analyze how our bodies and brains react to spaces and stimuli.
CLIENT
Roca Incepa
TAGS
Interactive Installation
Human Perception
Neuroarchitecture
Sensorial Interfaces for Spatial Perception
The installation featured five interactive screens, each exploring how architecture impacts our senses and perceptions. One invited visitors to engage with scents, triggering emotional memories through smell. Another offered tactile interaction with 3D-printed objects that encouraged reflection on materiality and texture. A third presented the role of biophilia, showing how the presence of plants in the workspace can influence well-being. One station contrasted chaotic and tranquil soundscapes to highlight how auditory environments affect stress and focus. Together, the experiences revealed how space shapes not only how we live, but how we feel.
TEAM
Client: Roca Incepa
Installation Concept: Arquitecto.arq and Neuroarq® Academy
Technical Direction: Ricardo Signo and Ronam Bonfim
Technical Production: Ricardo Signorini, Gustavo Jitsuchaku, Jota Aguiar, Fabiano Castro
Creative Direction: Débora Marquesi
Script: Débora Marquesi, Nicholas Pierre and Gustavo Jitsuchaku
Interface Design: Nicholas Pierre
3D Art: André Bales
Programming Supervision: Evaldo Silva
Programming: Douglas Silva e Fernando Salmon
Sound Effects: Jorgito
Project Supervision: Ricardo Signorini
Project Management: Aline Barros
Commercial Direction: Shawendy Ceschin
Commercial Assistant: Lucas Rocha
Strategic Assistant: Érica Romão
Photos: Débora Marquesi
Equipments: KZ3
Scenography: Views Produções Artísticas
Curitiba — Brazil